About Indiekraft
Reviving India’s Handmade Heritage
Bridging the gap between traditional Indian artisans and the modern conscious consumer.
Our Origin Story
Born from a Love for India’s Handmade Heritage.
Indiekraft began with a simple yet powerful idea: to bridge the gap between the skilled hands of rural artisans and the hearts of modern consumers. We realised that in a world dominated by mass production, the soul of Indian handmade products was fading. We wanted to create a space where tradition meets contemporary style—a cultural bridge where every weave tells a story.
What started as a passion project has grown into a trusted online marketplace for handmade clothing in India. We are not just a brand; we are a movement dedicated to preserving the intricate art of handloom weaving. By choosing Indiekraft, you are not just buying a garment; you are keeping a legacy alive.
Our Mission & Vision
Championing the Slow Fashion Movement
Our mission is to make sustainable fashion in India the new standard. We believe that fashion should be ethical, transparent, and kind to the earth. In an era of fast fashion, we proudly stand for slow fashion in India—where quality is valued over quantity, and patience is a virtue.
We strive to build an ecosystem where artisan-made apparel gets the global recognition it deserves. Our vision is to be the go-to destination for conscious consumers looking to buy eco-friendly clothes online in India, offering a seamless blend of ethics and aesthetics.
The Art of Handloom
Authentic Craftsmanship: From Loom to You
At Indiekraft, authenticity is our hallmark. We work directly with master weavers across Bengal, Varanasi, and beyond to bring you genuine handloom sarees online. Unlike machine-made imitations, our fabrics breathe. They carry the unique signature of the human hand—slight irregularities that signify true craftsmanship.
Whether it is the intricate motifs of a Banarasi saree, the breathable comfort of cotton sarees, or the delicate artistry of handwoven suits, our collections are curated with a deep respect for the craft. We ensure fair wages and dignified working conditions, making us a leader in ethical clothing in India.
Join the Indiekraft Family
You've read our story and understand our mission: to protect artisans and promote ethical clothing in India. Now, become part of the slow fashion movement. Explore our exclusive collection of handloom sarees and artisan-made apparel. Every purchase supports a weaver and empowers sustainable livelihoods.
"The saree is so soft and comfortable. The colours look even better in real. Loved wearing it for a family function!"
"Wore this saree at a small family event. Everyone asked where I got it from! Very elegant."
" Such a beautiful handloom saree! The fabric feels light and perfect for daily wear. Very happy with my purchase. "
" I was surprised by the quality. The weaving is clean and the saree drapes so well. Totally worth it!"
"The saree arrived quickly and the packaging was neat. My mother also loved the design. Thank you IndieKraft!"
"Perfect for office wear. The texture is soft and the colour is exactly like shown. Will buy again."
